The Business of Fashion: Designing, Manufacturing, and Marketing 6th Edition by Leslie Davis Burns, Kathy K. Mullet, and Nancy O. Bryant provides a comprehensive introduction to the principles and practices of the global fashion business. The book explores the complete fashion product development process, from concept creation and design development to apparel manufacturing, sourcing, marketing, distribution, and retailing. It explains the roles of fashion designers, manufacturers, merchandisers, marketers, and retailers in creating and delivering fashion products to consumers. The sixth edition updates key topics related to global supply chains, technological innovation, sustainability, ethical practices, consumer behavior, branding, and competitive strategies in the fashion marketplace. Through industry examples, case studies, and practical applications, the book helps students and professionals understand the complex relationships between creativity, production, and business management in the fashion industry.

Ngôn ngữ:	eng
Tác giả:	Burns, Leslie Davis, Mullet, Kathy K., Bryant, Nancy O.
Thông tin nhan đề:	The Business of Fashion: Designing, Manufacturing, and Marketing
Nhà xuất bản:	Fairchild Books
Loại hình:	Giáo trình sách, tham khảo / Bộ sưu tập: Công nghệ May và Thiết kế thời trang
Mô tả vật lý:	366p.
Năm xuất bản:	2016