This book provides a comprehensive introduction to international business in the era of globalization. It examines the economic, political, legal, cultural, and ethical factors that shape business activities across international markets. The text covers international trade theories, foreign direct investment, regional economic integration, foreign exchange markets, international finance, and multinational enterprise organization. It also explores market entry strategies, supply chain management, marketing, research and development, human resource management, accounting, and finance. Practical case studies throughout the book help readers apply theoretical concepts to real-world global business situations.

Ngôn ngữ:	eng
Tác giả:	Hill, Charles W.L., Hult, Tomas M.G.
Thông tin nhan đề:	International Business: Competing in the Global Marketplace
Nhà xuất bản:	McGraw-Hill Education
Loại hình:	Giáo trình sách, tham khảo / Bộ sưu tập: Quản lý kinh doanh
Mô tả vật lý:	667p .
Năm xuất bản:	2018