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Fashion: Concept to Catwalk by Olivier Gerval provides a comprehensive, behind-the-scenes look at how fashion is created and brought to the runway, from initial inspiration and design through material selection, production and promotion. It follows the six key components of the fashion process—products, colours and fabrics, concept development, visual presentation, design and production, and promotion—using extensive illustrations, sketches and real studio examples to show how ideas become collections. With insights into history, theory and practical studio practice, the book offers a clear guide for students and anyone interested in the workings of the fashion industry.