The book provides a comprehensive introduction to strategic management by integrating strategic concepts with practical business cases. It covers macro-environment analysis, industry and competitive analysis, organisational resources and capabilities, stakeholders and corporate governance, organisational culture, business and corporate strategy, international strategy, entrepreneurship and innovation, mergers and acquisitions, strategic evaluation, strategy development processes, strategy implementation, leadership and strategic change. Through numerous case studies, the book helps readers develop analytical and decision-making skills for formulating and implementing effective business strategies in a dynamic global environment.

Ngôn ngữ:	eng
Tác giả:	Whittington, Richard, Regner, Patrick, Angwin, Duncan
Thông tin nhan đề:	Exploring Strategy: Text and cases
Nhà xuất bản:	Pearson.
Loại hình:	Giáo trình sách, tham khảo / Bộ sưu tập: Quản lý kinh doanh
Mô tả vật lý:	566tr.
Năm xuất bản:	2020