Tóm tắt nội dung

New Product Development in Textiles: Innovation and Production offers a comprehensive look at how new textile products are created, from the principles of innovation and product definition to the practical steps of launching successful products in the market. It combines a general overview of innovation processes with international case studies that show real‑world challenges and strategies—such as customer co‑creation and risk reduction—across sectors like technical textiles, apparel, automotive, and packaging. The book serves as a practical guide for industry professionals and academics seeking to understand and improve new product development in the textile industry