Competitive Intelligence for Dummies by James E. Gilbert is an introductory guide to understanding and implementing competitive intelligence (CI) practices in business. Competitive intelligence involves gathering and analyzing information about competitors, market trends, and industry conditions to help organizations make informed decisions, identify opportunities, and stay ahead in a competitive market. The book provides an overview of various sources of information, both primary and secondary. This includes public records, trade publications, websites, social media, interviews, and direct observations. Gilbert discusses the need for creativity in finding sources of intelligence. Competitive Intelligence for Dummies is a comprehensive guide for businesses and individuals looking to harness competitive intelligence to gain a strategic edge. It provides practical advice and actionable steps for gathering, analyzing, and applying competitive data to drive business success.

Mã ngôn ngữ:	eng
Chỉ số phân loại:	658.472
Tác giả:	Underwood, Jim
Thông tin nhan đề:	Competitive intelligence for dummies
Xuẩt bản,phát hành:	US. John Wiley & Sons, 2013
Mô tả vật lý:	361p.
Từ khóa:	Business. Industrial espionage. Manager

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