The book begins by explaining that a business case is a structured proposal designed to convince stakeholders to approve an idea or project. It is important not only to outline the potential benefits but also to address the risks, costs, and overall impact of the initiative. The first step in building a business case is to clearly define what you’re trying to achieve. The book stresses the importance of identifying the goals of the project, the problem it solves, and how it aligns with broader organizational objectives. The HBR Guide to Building Your Business Case is a practical, step-by-step guide that helps individuals create a strong and persuasive case for their ideas or initiatives. By combining clear objectives, solid data, financial projections, and effective communication, the guide ensures you present a compelling argument that decision-makers will find hard to ignore.

Mã ngôn ngữ:	eng
Chỉ số phân loại:	658.4
Tác giả:	Sheen, Raymond Gallo, Amy
Thông tin nhan đề:	HBR guide to building your business case
Xuẩt bản,phát hành:	US. Harvard Business Review Press, 2015
Mô tả vật lý:	149tp.
Từ khóa:	Business. Planning

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