Business Gamification for Dummies is a comprehensive guide to understanding and implementing gamification strategies in a business context. The book explains how organizations can use game mechanics, principles, and techniques to engage employees, motivate customers, and improve overall business performance. Gamification refers to the process of applying game-like elements (such as points, rewards, challenges, and leaderboards) to non-game environments to make tasks more engaging and encourage desired behaviors. Overall, Business Gamification for Dummies is a practical and accessible resource for anyone looking to explore how gamification can be applied to business. It provides actionable advice and frameworks for using game mechanics to enhance business outcomes, whether in employee motivation, customer engagement, or marketing.

Mã ngôn ngữ:	eng
Chỉ số phân loại:	658.872
Tác giả:	Duggan, Kris Shoup, Kate
Thông tin nhan đề:	Business gamification for dummies
Xuẩt bản,phát hành:	US. John Wiley & Sons, 2013
Mô tả vật lý:	284p.
Từ khóa:	Instruction manual. Online Marketing. Sell

008    ##    170414s vn a 000 0 vie d

041    ##    $aeng

044    ##    $aUS

100    ##    $aDuggan, Kris

245    ##    $aBusiness gamification for dummies

260    ##    $aUS.:$bJohn Wiley & Sons, $c2013

300    ##    $a284p.

600    ##    $aShoup, Kate

653    ##    $aInstruction manual

653    ##    $aOnline Marketing

653    ##    $aSell

900    ##    0

911    ##    Administrator

925    ##    G

926    ##    0

927    ##    SH:Sách, chuyên khảo, tuyển tập