Management Strategy: Achieving Sustained Competitive Advantage is a book that focuses on strategic management practices aimed at helping organizations achieve and maintain a competitive edge in the marketplace. The book presents key concepts, frameworks, and real-world examples that illustrate how businesses can craft and execute effective strategies to outperform their competitors over the long term. The book begins by explaining the role of strategy in business management, emphasizing the importance of aligning a company’s vision, mission, and objectives with its overall strategy. It introduces foundational concepts such as competitive advantage and the strategic planning process. Overall, Management Strategy: Achieving Sustained Competitive Advantage offers a comprehensive guide to understanding and applying strategic management principles. It is a valuable resource for managers, executives, and business students who are interested in learning how to create, execute, and sustain competitive advantages in a dynamic business environment.

Mã ngôn ngữ:	eng
Chỉ số phân loại:	658.4
Tác giả:	Marcus, Alfred A
Thông tin nhan đề:	Management strategy: Achieving sustained competitive advantage
Xuẩt bản,phát hành:	US. McGraw-Hill/Irwin, 2011
Mô tả vật lý:	231p.
Từ khóa:	Business strategy. Compete. Manager

008    ##    141209s vn a 000 0 vie d

041    ##    $aeng

044    ##    $aUS

100    ##    $aMarcus, Alfred A.

245    ##    $aManagement strategy: Achieving sustained competitive advantage

260    ##    $aUS.:$bMcGraw-Hill/Irwin, $c2011

300    ##    $a231p.

653    ##    $aBusiness strategy

653    ##    $aCompete

653    ##    $aManager

900    ##    0

911    ##    Administrator

925    ##    G

926    ##    0

927    ##    SH:Sách, chuyên khảo, tuyển tập