Marketing Through Minefields is a book that provides guidance on navigating the complex and often dangerous landscape of marketing, offering strategies for businesses to thrive in a competitive environment. The book uses the metaphor of minefields to describe the various pitfalls and challenges that marketers face, such as changing consumer behavior, shifting market trends, and technological advancements. Overall, the book is a practical guide for marketers who want to avoid costly mistakes and successfully navigate the complexities of the modern marketing landscape. It encourages marketers to stay vigilant and flexible while remaining focused on long-term success.

Mã ngôn ngữ:	eng
Chỉ số phân loại:	658.8
Thông tin nhan đề:	Marketing through minefields
Xuẩt bản,phát hành:	US. Harvard Business Press, 2008
Mô tả vật lý:	187p.
Từ khóa:	Marketing through

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