Personality Not Included: Why Companies Lose Their Authenticity—And How Great Brands Get It Back by Rohit Bhargava explores the importance of authenticity in brand identity and how companies can reclaim it when they lose touch with their true selves. Bhargava argues that modern businesses often lose their personality by focusing too much on profits and not enough on creating genuine connections with customers. The book provides insights into how organizations can rebuild a more authentic and relatable brand image. Personality Not Included emphasizes the importance of authenticity in creating a strong, relatable brand. Bhargava argues that companies need to focus on building emotional connections, being transparent, and staying true to their core values if they want to regain or maintain their authenticity. The book provides a roadmap for organizations to ensure that their brand’s personality shines through in everything they do, helping them build trust and loyalty with customers in the process.

Mã ngôn ngữ:	eng
Chỉ số phân loại:	658.8
Tác giả:	Bhargava, Rohit
Thông tin nhan đề:	Personality not included: Why companies lose their authenticity--and how great brands get it back
Xuẩt bản,phát hành:	US. McGraw-Hill, 2008
Mô tả vật lý:	300p.
Từ khóa:	Business. Marketing. Trademark

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