The BrandPromise is a book that focuses on the concept of brand promise and how it can help businesses create lasting relationships with their customers. It explores the idea that a brand promise is more than just a marketing slogan; it's a commitment to delivering a consistent and meaningful experience that meets the expectations of the consumer. The book delves into the key elements of building a strong brand promise, which includes defining the brand’s values, mission, and the unique benefits it offers to customers. It also highlights the importance of aligning internal processes, culture, and customer service with the brand’s promise to ensure that the experience delivered is authentic and reliable.

Mã ngôn ngữ:	eng
Chỉ số phân loại:	658.8
Tác giả:	Knapp, Duane E
Thông tin nhan đề:	The Brandpromise
Xuẩt bản,phát hành:	US. McGraw-Hill, 2008
Mô tả vật lý:	264p.
Từ khóa:	Customer service. Partnership. Trademark

008    ##    141121s vn a 000 0 vie d

041    ##    $aeng

044    ##    $aUS

100    ##    $aKnapp, Duane E.

245    ##    $aThe Brandpromise

260    ##    $aUS.:$bMcGraw-Hill, $c2008

300    ##    $a264p.

653    ##    $aCustomer service

653    ##    $aPartnership

653    ##    $aTrademark

900    ##    0

911    ##    Administrator

925    ##    G

926    ##    0

927    ##    SH:Sách, chuyên khảo, tuyển tập