Crafting and Executing Strategy: The Quest for Competitive Advantage is a textbook that provides a comprehensive approach to strategic management. It focuses on the process of crafting, implementing, and evaluating strategies to achieve a competitive advantage in business. In summary, Crafting and Executing Strategy: The Quest for Competitive Advantage provides a detailed framework for understanding and applying strategic management principles. It covers the entire process of crafting, implementing, and evaluating strategies to achieve and sustain a competitive advantage. The book emphasizes the need for strategic analysis, leadership, innovation, and adaptation to changing business environments in order to succeed in a competitive marketplace.

Mã ngôn ngữ:	eng
Chỉ số phân loại:	658.4
Tác giả:	Thompson, Arthur A Gamble, John E Strickland III, A.J
Thông tin nhan đề:	Crafting and executing strategy:The quest for competitive advantage
Xuẩt bản,phát hành:	US. McGraw-Hill/Irwin, 2007
Mô tả vật lý:	558p.
Từ khóa:	Business. Plan. Strategy

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