Business Research Methods is a comprehensive textbook designed to provide an in-depth understanding of how business research is conducted. It emphasizes the methods and tools necessary for collecting, analyzing, and interpreting data in a business context. The book covers various research techniques that can be applied to decision-making, problem-solving, and improving business processes. Business Research Methods provides a thorough understanding of the research process in a business context. It equips students and professionals with the tools and knowledge necessary to conduct rigorous research, make data-driven decisions, and solve complex business problems. The book blends theory with practical guidance, making it an invaluable resource for anyone involved in business research or decision-making.

Mã ngôn ngữ:	eng
Chỉ số phân loại:	658.007
Tác giả:	Cooper, Donald R
Thông tin nhan đề:	Business research methods
Xuẩt bản,phát hành:	US. Mc Graw Hill 2006
Mô tả vật lý:	744p.
Từ khóa:	Business

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