Crafting and Executing Strategy: Text and Readings by Arthur A. Thompson, A. J. Strickland, and John E. Gamble provides a comprehensive framework for developing and implementing business strategies. It emphasizes the importance of strategic thinking, the strategic management process, and how companies can craft and execute strategies that lead to competitive advantage. In summary, Crafting and Executing Strategy: Text and Readings provides a comprehensive guide to the strategic management process, covering the formulation, implementation, and evaluation of strategies. The book emphasizes the importance of both internal and external analysis, the role of competitive advantage, and the need for leadership and innovation in executing successful strategies. It also addresses the significance of ethics, social responsibility, and global strategy in today’s business environment. The book is an invaluable resource for students and professionals seeking to understand the complexities of strategic management and how to apply strategic principles in real-world business scenarios.

Mã ngôn ngữ:	eng
Chỉ số phân loại:	658.4
Tác giả:	Thompson Jr, Arthur A Gamble, John E Strickland, A. J
Thông tin nhan đề:	Crafting and executing strategy: Text and readings
Xuẩt bản,phát hành:	US. Mc Graw Hill 2007
Mô tả vật lý:	620p.
Từ khóa:	Business. Strategy

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