New Products Management by C. Merle Crawford and C. Anthony Di Benedetto is a comprehensive guide to the process of managing new products from concept to market launch. The book covers the strategies, tools, and techniques involved in creating, developing, and managing new products effectively. The book discusses the methods and techniques for generating new product ideas, such as brainstorming, market research, and idea crowdsourcing. It also addresses the importance of screening ideas to identify the most promising ones, using criteria like market potential, feasibility, and alignment with company strategy. New Products Management provides a comprehensive framework for managing the entire lifecycle of new products. From idea generation and concept development to launch and market management, the book offers practical tools, techniques, and insights to help businesses create successful products. It is a valuable resource for managers, marketers, and anyone involved in product development and innovation.

Mã ngôn ngữ:	eng
Chỉ số phân loại:	658.5
Thông tin nhan đề:	New products management
Xuẩt bản,phát hành:	US. Mc Graw - Hill 2003
Mô tả vật lý:	567p.
Từ khóa:	Business. Market

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