Applications in Basic Marketing: Clippings from the Popular Business Press 2005-2006 Edition is a collection of real-world business articles and case studies that illustrate the application of basic marketing principles in various industries. The book brings together a series of press clippings from prominent business journals, magazines, and other sources, offering insights into current marketing practices during the 2005-2006 period. The collection helps readers understand how marketing theories are put into practice in real-world scenarios and provides a bridge between classroom learning and the complexities of the business world. It offers valuable insights for students, marketers, and anyone interested in understanding how the basic concepts of marketing are applied to achieve business success. The articles serve as a bridge between theory and practice, showing how marketing evolves in response to changing consumer needs and market dynamics.

Mã ngôn ngữ:	eng
Chỉ số phân loại:	658.8
Tác giả:	Perreault, William D
Thông tin nhan đề:	Applications in basic marketing: Clippings from the popular business press 2005-2006 edition
Xuẩt bản,phát hành:	US. Mc Graw - Hill 2005
Mô tả vật lý:	215p.
Từ khóa:	Business. Manager. Marketing

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