Basic Marketing: A Global-Managerial Approach is a comprehensive textbook designed to introduce students to the core principles and practices of marketing, with a focus on global and managerial perspectives. The book covers fundamental marketing concepts and strategies that businesses use to attract and retain customers, while also examining how companies navigate marketing in a global environment. Basic Marketing: A Global-Managerial Approach offers a solid foundation in marketing principles while focusing on the complexities of managing marketing efforts in a globalized world. The book integrates theoretical knowledge with practical applications, making it an essential resource for students and professionals aiming to understand how to effectively develop and implement marketing strategies in today’s dynamic business environment.

Mã ngôn ngữ:	eng
Chỉ số phân loại:	658.8
Tác giả:	Perrecuilt, William D
Thông tin nhan đề:	Basic marketing: A global - managerial approach
Xuẩt bản,phát hành:	US. Mc GrawHill 2005
Mô tả vật lý:	787p.
Từ khóa:	Manager. Marketing

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