Applications in basic marketing: Clipping from the popular business press 2004-2005 Edition Perreault, William D.  

Applications in basic marketing: Clipping from the popular business press 2004-2005 Edition

Loại tài liệu: Tài liệu giấy - SH:Sách, chuyên khảo, tuyển tập

Tác giả: Perreault, William D.

Nhà xuất bản: McGraw Hill

Năm xuất bản: 2005

Tóm tắt nội dung

Applications in Basic Marketing: Clippings from the Popular Business Press 2004-2005 Edition is a collection of real-world business articles and case studies from well-known business press publications. This book aims to connect fundamental marketing concepts with practical applications, providing readers with relevant, real-world examples of how businesses use marketing principles in dynamic, ever-changing markets. Conclusion Applications in Basic Marketing: Clippings from the Popular Business Press 2004-2005 Edition is a practical guide that bridges the gap between academic marketing theories and the real-world application of these concepts. Whether it’s consumer behavior, pricing strategies, or the impact of digital marketing, the book offers concrete examples of how businesses apply marketing principles to navigate complex and dynamic markets.

Mã ngôn ngữ:eng
Chỉ số phân loại:658.8
Tác giả:Perreault, William D Mc Carthy, E. jerome
Thông tin nhan đề:Applications in basic marketing: Clipping from the popular business press 2004-2005 Edition
Xuẩt bản,phát hành:US. McGraw Hill 2005
Mô tả vật lý:214p.
Từ khóa:Business. Manager. Marketing
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