Marketing Research Essentials is a textbook that provides a clear and comprehensive introduction to the field of marketing research. The book focuses on the essential concepts, methodologies, and techniques used in marketing research, offering practical insights for both students and professionals. It guides readers through the process of collecting, analyzing, and interpreting data to help businesses make informed marketing decisions. Conclusion Marketing Research Essentials is an accessible and practical guide for understanding the fundamental concepts and techniques of marketing research. It covers the entire research process, from problem definition to data analysis and interpretation, while also addressing ethical issues and emerging trends. With its real-world examples and clear explanations, the book provides valuable knowledge for students and professionals who want to understand how to use marketing research to make informed, data-driven decisions in today's competitive marketplace.

Mã ngôn ngữ:	eng
Chỉ số phân loại:	330.0
Tác giả:	Daniel, Carl MC Gates, Jr. Roges
Thông tin nhan đề:	Marketing Research Essential
Xuẩt bản,phát hành:	US. John Wiley &Sons 2004
Mô tả vật lý:	418p.
Từ khóa:	Business. Data. Marketing

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