Tóm tắt nội dung

introduces an innovative, student-centered approach to teaching financial accounting, developed by the author over 30 years. Instead of abstract discussions, the book employs a realistic, ongoing business case—Cards and Memorabilia Unlimited (CMU)—to illustrate accounting principles. This entrepreneurial case study is integrated throughout the text, engaging students and demonstrating the application of financial statements and information in developing a new business and their role in business decision-making. Corporate financial statements are introduced early alongside those of CMU, providing a comprehensive understanding of accounting in a business context.