Marketing Essentials is a comprehensive guide to understanding the key concepts and strategies involved in marketing. The book covers the foundational principles of marketing, including the 4 Ps (Product, Price, Place, Promotion), and explains how businesses can effectively create, communicate, and deliver value to their target audiences. The book highlights the importance of understanding consumer behavior and conducting market research. It explains how businesses can gather and analyze data to understand customer preferences, needs, and purchasing behavior. Overall, Marketing Essentials provides a clear understanding of marketing principles and practices and offers practical tools and strategies for businesses to succeed in the competitive marketplace.

Mã ngôn ngữ:	eng
Chỉ số phân loại:	658.8
Tác giả:	Farese, Lois Schneider Kimberll, Grady
Thông tin nhan đề:	Marketing Essentials
Xuẩt bản,phát hành:	US. Mc Grow Hill 2003
Mô tả vật lý:	772p.
Từ khóa:	Commercial economics. Marketing

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