The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World by Fred Reichheld is a follow-up to his influential book The Ultimate Question and focuses on the concept of Net Promoter Score (NPS). This book delves deeper into how businesses can use NPS to measure customer loyalty, enhance customer experiences, and drive growth in a customer-centric world. Reichheld expands on how companies that effectively leverage NPS outperform competitors by aligning their operations with customer satisfaction and loyalty. The Ultimate Question 2.0 expands on the foundational concept of NPS and offers a comprehensive guide for companies seeking to thrive in an increasingly customer-driven world. Reichheld provides actionable insights into how businesses can use NPS to build a loyal customer base, improve customer experiences, and achieve long-term growth.

Mã ngôn ngữ:	eng
Chỉ số phân loại:	658.8'72
Tác giả:	Reicheld, Fred
Thông tin nhan đề:	The Ultimate Question 2.0: How Net Promoter companies thive in a customer - driven world
Xuẩt bản,phát hành:	US. Havard Business Review Press 2011
Mô tả vật lý:	290p.
Từ khóa:	Client. Profit

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