The Case Study Handbook: How to Read, Discuss and Write Persuasively About Cases Ellet, William  

The Case Study Handbook: How to Read, Discuss and Write Persuasively About Cases

Loại tài liệu: Tài liệu giấy - SH:Sách, chuyên khảo, tuyển tập

Tác giả: Ellet, William

Nhà xuất bản: Harvard Business Review Press

Năm xuất bản: 2007

Tóm tắt nội dung

Certainly! Here's a summary of the book The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases by William Ellet: This book serves as a practical guide for students and professionals who want to excel in reading, discussing, and writing case studies, particularly in business education. William Ellet focuses on helping readers develop the skills necessary to analyze and approach case studies in a structured, persuasive, and effective manner. The book also discusses common pitfalls, such as the temptation to offer superficial solutions, and stresses the importance of developing a deep understanding of the case before proposing any recommendations. Ellet encourages readers to take a holistic view, considering not just the immediate problems, but also long-term implications and broader strategic concerns. Overall, The Case Study Handbook is a comprehensive resource for anyone aiming to excel in case-based learning or real-world case analysis. It’s a must-read for students, business professionals, or anyone who frequently engages in case discussions and needs a structured, analytical approach to solve business problems effectively.

Mã ngôn ngữ:eng
Chỉ số phân loại:658
Tác giả:Ellet, William
Thông tin nhan đề:The Case Study Handbook: How to Read, Discuss and Write Persuasively About Cases
Xuẩt bản,phát hành:US. Harvard Business Review Press 2007
Mô tả vật lý:272p.
Từ khóa:Education business
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