The Experience Economy by B. Joseph Pine II and James H. Gilmore (1999) explores the idea that businesses should focus on creating memorable experiences for customers rather than just offering products or services. The book argues that as economies evolve, the traditional offerings of goods and services become less distinctive, and the real value lies in experiences that engage customers on an emotional and personal level. The core idea of The Experience Economy is that businesses must innovate by shifting focus from providing goods and services to creating memorable, engaging, and transformative experiences for their customers. This shift can lead to greater customer loyalty, higher perceived value, and more sustainable success in an increasingly competitive market.

Mã ngôn ngữ:	eng
Chỉ số phân loại:	658.5
Tác giả:	B.Joseph Pine II Gilmore, James H
Thông tin nhan đề:	The experience economy
Xuẩt bản,phát hành:	US. Harvard business Review press 2011
Mô tả vật lý:	359p.
Từ khóa:	Economy. The experience

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