Marketing: The Core by Roger A. Kerin, Steven W. Hartley, and William Rudelius is a concise and comprehensive textbook that introduces the fundamental principles of marketing. It covers essential topics in the marketing field and provides students with a clear understanding of how marketing strategies are developed and implemented in real-world business environments. Marketing: The Core offers a streamlined and easy-to-understand overview of the key concepts and strategies in marketing. It covers the four key components of the marketing mix—product, price, place, and promotion—and explores how businesses can create value for customers while achieving their goals. By blending theory with practical insights, the book provides a solid foundation for anyone looking to understand the essentials of marketing and apply them in real-world scenarios.

Mã ngôn ngữ:	eng
Chỉ số phân loại:	658.8
Tác giả:	Kerin, Roger A Hartley, Steven W Rudelius, William
Thông tin nhan đề:	Marketing: The core
Xuẩt bản,phát hành:	New York McGraw-Hill/Irwin 2013
Mô tả vật lý:	507p.
Từ khóa:	Manager. Marketing

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