The book starts by defining what negotiation is and why it’s an essential skill for leaders and managers. It emphasizes that negotiation is not just about making deals but is an ongoing process of communication, persuasion, and compromise. Successful negotiations begin with thorough preparation. The book advises understanding your goals, the interests of the other party, and the broader context of the negotiation. Knowing what you want and what the other side values helps create a win-win situation. Overall, the HBR Guide to Negotiating emphasizes the importance of preparation, communication, flexibility, and understanding human behavior in order to negotiate successfully. It provides practical, actionable advice for both experienced negotiators and those new to the process, helping them achieve better outcomes while maintaining positive professional relationships.

Mã ngôn ngữ:	eng
Chỉ số phân loại:	658.4
Tác giả:	Weiss, Jeff
Thông tin nhan đề:	HBR Guide to negotiating
Xuẩt bản,phát hành:	US. Harvard Business Review Press 2016
Mô tả vật lý:	177p.
Từ khóa:	Business. Negotiate

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