Apparel Merchandising by R. Rathinamoorthy provides a comprehensive overview of the principles and practices of merchandising in the apparel and fashion industry. The book introduces key concepts such as forecasting, product development, merchandising planning, and order execution, emphasizing the coordination between design, production, and market demand. It further explores essential operational areas including sourcing strategies, apparel costing, export procedures, documentation, and communication skills required for effective interaction between buyers, suppliers, and manufacturers. The book highlights the critical role of the merchandiser in managing the fashion supply chain, ensuring a smooth workflow from product development to final delivery. It also reflects real-world practices in export-oriented garment industries, including retail coordination, production planning, and international trade operations. Overall, it serves as a practical reference for students and professionals in apparel merchandising, fashion business, and supply chain management.

Ngôn ngữ:	eng
Tác giả:	Rathinamoorthy, R., Surjit, R.
Thông tin nhan đề:	Apparel Merchandising
Nhà xuất bản:	Woodhead Publishing India Pvt. Ltd.
Loại hình:	Giáo trình sách, tham khảo / Bộ sưu tập: Công nghệ May và Thiết kế thời trang
Mô tả vật lý:	397p.
Năm xuất bản:	2018