This book provides a comprehensive overview of international business in the context of globalization. It examines the economic, political, legal, cultural, and ethical factors influencing business operations across countries. The text covers international trade theories, foreign direct investment, regional economic integration, foreign exchange markets, international monetary systems, and global capital markets. It also discusses global competitive strategies, market entry modes, strategic alliances, supply chain management, logistics, international marketing, research and development, human resource management, and international accounting, supported by practical multinational business case studies.

Ngôn ngữ:	eng
Tác giả:	Hill, Charles W.L.
Thông tin nhan đề:	International Business: Competing in the Global Marketplace.
Nhà xuất bản:	McGraw-Hill/Irwin
Loại hình:	Giáo trình sách, tham khảo / Bộ sưu tập: Quản lý kinh doanh
Mô tả vật lý:	904p
Năm xuất bản:	2011