The thesis, Factors Influencing Domestic Tourists’ Revisit Intention to Sa Pa: An Extended Theory of Planned Behavior Approach, investigates the determinants of domestic tourists’ intention to revisit Sa Pa, Vietnam. Based on the Theory of Planned Behavior (TPB), the study extends the model by incorporating destination image, perceived price reasonableness, and tourist satisfaction to provide a more comprehensive explanation of revisit intention. Using a quantitative research design and Partial Least Squares Structural Equation Modeling (PLS-SEM), the study examines the effects of attitude, subjective norms, perceived behavioral control, destination image, perceived price reasonableness, and tourist satisfaction on revisit intention. The findings offer theoretical contributions to tourism behavior research and practical implications for destination managers and policymakers in promoting sustainable tourism development and visitor retention in Sa Pa.

Ngôn ngữ:	eng
Tác giả:	La Thi Van Anh
Người đóng góp:	GVHD: Dang Thi Minh Tam#GVHD: Le Ba Phong
Thông tin nhan đề:	Factors Influencing Domestic Tourists’ Revisit Intention to Sa Pa
Nhà xuất bản:	Đại học Công nghiệp Hà Nội
Loại hình:	Luận văn Thạc sĩ / Bộ sưu tập: Du lịch
Mô tả vật lý:	125p.
Năm xuất bản:	2026