E-Commerce: An Introduction provides a comprehensive overview of the principles, technologies, and business models in the field of e-commerce. The book presents fundamental concepts of e-commerce and e-business, internet technology infrastructure, online transaction models such as B2B, B2C, and C2C, and the elements that constitute a modern e-commerce ecosystem. The author analyzes online business strategies, website usability, digital marketing, online advertising, and search engine optimization. The book also introduces electronic payment systems, electronic customer relationship management (eCRM), electronic supply chain management (eSCM), transaction security, mobile commerce, and legal and ethical issues in the digital environment. With its clear presentation and numerous practical examples, this is a suitable resource for students, researchers, and professionals in the field of e-commerce.

Ngôn ngữ:	eng
Tác giả:	Manzoor, Amir
Thông tin nhan đề:	E-Commerce: An Introduction
Nhà xuất bản:	Lambert Academic Publishing.
Loại hình:	Giáo trình, sách tham khảo / Bộ sưu tập: Công nghệ thông tin
Mô tả vật lý:	412p.
Năm xuất bản:	2010