Introduction to E-commerce: Combining Business and Information Technology is an introductory guide to e-commerce, presenting the integration of business principles and information technology in the digital economy. The book helps readers understand how the internet and digital technologies are changing the way businesses operate, from building business models to deploying online services. The content introduces fundamental e-commerce concepts such as online business models, digital business strategies, e-marketing, online payment systems, web technology, and platforms supporting electronic transactions. The book also addresses management, organizational, and technical issues in building and operating online businesses. Through practical examples, the document illustrates how information technology supports business processes, improves operational efficiency, and creates new business models in the digital economy. This is a suitable resource for students, managers, entrepreneurs, and anyone wanting to learn about the foundations of e-commerce.

Ngôn ngữ:	eng
Tác giả:	Kutz, Martin
Thông tin nhan đề:	Introduction to E-commerce: Combining Business and Information Technology
Nhà xuất bản:	Bookboon.com
Loại hình:	Giáo trình, sách tham khảo / Bộ sưu tập: Công nghệ thông tin
Mô tả vật lý:	209p.
Năm xuất bản:	2016