Tóm tắt nội dung

What Is New Food Product Development?; The New Product Development Team: Company Organization and Its Influence on New Product Development; What Are the Sources for New Product Ideas?; Strategy and the Strategists; The Tacticians: Their Influence in Product Development; The Legal Department: Protecting the Company—Its Name, Goodwill, and Image; Quality Control: Protecting the Consumer, the Product, and the Company; Going to Market: Success or Failure?; Why Farm Out New Product Development?; New Food Product Development in the Food Service Industry; Product Development in the Food Additive and Food Ingredient Industries; Dancing but Uncertain of the Music