This book is a business English coursebook from the Oxford Business English Express Series, designed for learners and professionals who need to use English in sales and purchasing. It focuses on developing effective communication skills for interacting with international clients, suppliers, and colleagues in real-world business situations. The content covers six main topics: *Jobs and Responsibilities* (introducing job titles, duties, and activities in sales and purchasing); *New Contacts* (communicating at trade fairs, building relationships, and writing follow-up emails); *Offers* (making offers, the AIDA sales technique, requesting proposals, and writing sales letters); *Negotiations* (negotiation language, strategies, styles, and win-win solutions); *Orders* (placing orders by phone or online, modifying orders, handling figures, and contract terms); and *Customer Care* (handling issues, complaints, and requests via phone and written correspondence). The book utilizes realistic communication scenarios, business documents and correspondence, role-play activities, listening exercises, and speaking practice. The appendix includes answer keys, transcripts, an A-Z vocabulary list, and useful phrases. It is suitable for intermediate-level business English learners and professionals working in sales, purchasing, and international business.

Ngôn ngữ:	eng
Tác giả:	Gutjahr, Lothar, Mahoney, Sean
Thông tin nhan đề:	English for Sales & Purchasing
Nhà xuất bản:	Oxford University Press
Loại hình:	Giáo trình sách, tham khảo / Bộ sưu tập: Ngoại ngữ
Mô tả vật lý:	80p.
Năm xuất bản:	2009