Essentials of Contemporary Advertising is a textbook that introduces students to the principles and practices of modern advertising. It covers the foundational concepts of advertising, the strategies involved, and how advertising is integrated into the broader context of marketing and business. Overall, Essentials of Contemporary Advertising provides a comprehensive introduction to the world of advertising, from understanding consumer psychology to executing creative campaigns across various media platforms. It combines theory with practical examples, making it a valuable resource for students and professionals in marketing and advertising.

Mã ngôn ngữ:	eng
Chỉ số phân loại:	659.1
Tác giả:	Arens, William F
Thông tin nhan đề:	Essential of contemporary advertising
Xuẩt bản,phát hành:	US. Mc Graw - Hill 2007
Mô tả vật lý:	558p.
Từ khóa:	Business. Marketing

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