Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases is a comprehensive textbook that focuses on the strategic management process within businesses, offering both theoretical insights and practical applications. The book covers how firms can craft strategies that create competitive advantages and how they can execute these strategies effectively to achieve success in the marketplace. Overall, Crafting and Executing Strategy provides a detailed and practical guide to the entire strategic management process, from formulating strategies to executing them and evaluating their success. The book is designed for students and professionals who want to understand how to create strategies that lead to competitive advantage and how to manage the complexities of executing those strategies in dynamic business environments. It combines theoretical concepts with real-world applications, making it a valuable resource for anyone studying or working in the field of strategic management.

Mã ngôn ngữ:	eng
Chỉ số phân loại:	658.4
Tác giả:	Thompson, Arthur A Strickland, A. J John E. Gamble
Thông tin nhan đề:	Crafting and executing strategy the quest for competitive advantage: Concepts and cases
Xuẩt bản,phát hành:	US. Mc 2008
Mô tả vật lý:	439p.
Từ khóa:	Management strategy. Manager. Operation

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