The book Social Media Metrics for Dummies by Jim Sterne offers a practical guide to understanding and measuring social media performance. It emphasizes the importance of tracking and analyzing data to assess the effectiveness of social media campaigns. Sterne begins by introducing the core concepts of social media metrics, explaining the difference between data, information, and insights. He discusses the importance of setting measurable goals before diving into data analysis. Overall, Social Media Metrics for Dummies is a comprehensive guide for beginners and marketers looking to improve their social media strategy by focusing on data-driven decisions.

Mã ngôn ngữ:	eng
Chỉ số phân loại:	658.872
Tác giả:	Poston, Leslie
Thông tin nhan đề:	Social media metrics for dummies
Xuẩt bản,phát hành:	US. John Wiley & Sons, 2012
Mô tả vật lý:	289p.
Từ khóa:	Internet. Marketing. Online Marketing

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