Strategic Management provides a comprehensive guide to the theory and practice of strategic management, focusing on how businesses can develop and implement effective strategies to achieve competitive advantage. The book covers a wide range of concepts and tools essential for understanding strategic management in both large and small organizations. The final step in the strategic management process is the evaluation of strategy. The book outlines methods for monitoring performance, assessing the effectiveness of implemented strategies, and making necessary adjustments. This includes the use of balanced scorecards and other evaluation tools to ensure that strategic goals are being met. It covers key topics like environmental and internal analysis, strategy formulation, competitive advantage, and the role of leadership in guiding the organization.

Mã ngôn ngữ:	eng
Chỉ số phân loại:	658.4
Tác giả:	Dess, Gregory G Eisner, Alan B Lumpkin, G.T
Thông tin nhan đề:	Strategic management
Xuẩt bản,phát hành:	US.: McGraw-Hill/Irwin, 2010
Mô tả vật lý:	500p.
Từ khóa:	Manager. Strategic Plan

008    ##    141110s vn a 000 0 vie d

041    ##    $aeng

044    ##    $aUS

100    ##    $aDess, Gregory G

245    ##    $aStrategic management

260    ##    $aUS.: McGraw-Hill/Irwin, $c2010

300    ##    $a500p.

600    ##    $aEisner, Alan B.

600    ##    $aLumpkin, G.T.

653    ##    $aManager

653    ##    $aStrategic Plan

900    ##    0

911    ##    Administrator

925    ##    G

926    ##    0

927    ##    SH:Sách, chuyên khảo, tuyển tập