Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America by David Kiley chronicles the history of the Volkswagen brand in the United States, focusing on its rise, struggles, and eventual resurgence. The book starts with the introduction of the VW Beetle to the U.S. in the 1950s, a time when the American car market was dominated by large, gas-guzzling vehicles. The Beetle’s small size, affordability, and quirky design made it an instant hit, leading to an explosion in sales and making Volkswagen one of the top-selling foreign car brands in America. Overall, Getting the Bugs Out is a compelling look at how Volkswagen navigated the ups and downs of the U.S. automotive market, from the peak of the Beetle’s success to the brand’s decline and eventual revival. It is a story of resilience, adaptation, and strategic reinvention.

Mã ngôn ngữ:	eng
Chỉ số phân loại:	338.7
Tác giả:	Kiley, David
Thông tin nhan đề:	Getting the Bugs Out: The Rise, fall, and Comeback of Volkswagen in America
Xuẩt bản,phát hành:	US . John Wiley &Sonc 2002
Mô tả vật lý:	302p.
Từ khóa:	Business. International cooperation

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