Strategic Management of Technological Innovation is a comprehensive guide to understanding how companies can manage technological innovation to create competitive advantages and drive business success. The book explores the relationship between technology, innovation, and strategy, offering insights into how businesses can leverage technological advancements to achieve long-term growth. The book begins with an overview of the importance of technological innovation in modern business. It discusses how technology has become a driving force behind economic growth and industry transformation, emphasizing the role of innovation in gaining a competitive edge. Strategic Management of Technological Innovation is a valuable resource for business leaders, managers, and entrepreneurs who want to understand how to leverage technological innovation to achieve strategic objectives. It offers practical insights into managing the innovation process, creating competitive advantage through technology, and aligning innovation strategies with business goals. The book is essential for anyone interested in the intersection of technology and business strategy, and it provides actionable tools for managing innovation in a rapidly evolving market.

Mã ngôn ngữ:	eng
Chỉ số phân loại:	658.5
Tác giả:	Schilling, Melissa A
Thông tin nhan đề:	Strategic Management of Technological Innovation
Xuẩt bản,phát hành:	US. Mc Graw Hill 2005
Mô tả vật lý:	289p.
Từ khóa:	Business strategy. Technology

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