The book explores the theory and practice of public relations, emphasizing its role in managing relationships between organizations and their publics. In summary, Public Relations: The Profession and the Practice offers a thorough overview of public relations as both a profession and a practice. It covers key topics such as the history of PR, the strategic management of relationships with various publics, media relations, crisis communication, ethics, and the role of social media. The book provides both theoretical foundations and practical insights, making it an essential resource for students and professionals seeking to understand and succeed in the field of public relations.

Mã ngôn ngữ:	eng
Chỉ số phân loại:	659.2
Tác giả:	Lattimore, Dan Baskin, Otis
Thông tin nhan đề:	Public Relations : The Profession and the Practice
Xuẩt bản,phát hành:	US. McGraw Hill 2004
Mô tả vật lý:	390p.
Từ khóa:	Communicate. Communication management. Media relations. Public relations

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