The book teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.

Mã ngôn ngữ:	eng
Chỉ số phân loại:	006.312
Tác giả:	Beasley, Michael
Thông tin nhan đề:	Practical web analytics for user experience: How analytics can help you understand your users
Xuẩt bản,phát hành:	Amsterdam. Elsevier 2013
Mô tả vật lý:	234p.
Từ khóa:	Data Analysis. Users. Websites

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653    ##    $aData Analysis

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911    ##    Đỗ Thị Thanh Lương

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927    ##    SH:Sách, chuyên khảo, tuyển tập