The book Marketing (typically referring to a broad text on marketing principles, though many authors have written on the subject) provides a comprehensive understanding of marketing strategies, concepts, and tools used by businesses to reach their target audiences effectively. Although there are several versions by different authors, the key principles and ideas are often consistent. Creating strong brands and effective communication strategies is vital for business success. The book covers brand building, messaging, advertising, public relations, and digital marketing communication strategies. In summary, the book provides an in-depth look at how businesses can create, communicate, and deliver value to customers, while continuously evaluating and adjusting their marketing efforts in a competitive marketplace.

Mã ngôn ngữ:	eng
Chỉ số phân loại:	658.8
Tác giả:	Richardson, John E
Thông tin nhan đề:	Marketing
Xuẩt bản,phát hành:	US. Mc Graw Hill 2008
Mô tả vật lý:	203p.
Từ khóa:	Business. Marketing

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