Relationship Selling is a sales strategy that emphasizes building long-term, trusting relationships with customers rather than focusing solely on closing individual sales. The book outlines the principles and techniques that sales professionals can use to foster meaningful, ongoing interactions with clients, which ultimately lead to repeat business, customer loyalty, and long-term success. Relationship Selling teaches sales professionals how to build and maintain strong, lasting relationships with customers by focusing on their needs, providing value, and fostering trust. The book highlights the importance of empathy, active listening, and ethical behavior in sales. Through consultative selling, effective communication, and consistent follow-up, salespeople can create loyal, long-term customers who will continue to return for future business. This approach ultimately leads to more successful and sustainable sales careers and businesses.

Mã ngôn ngữ:	eng
Chỉ số phân loại:	658.85
Tác giả:	Johnston, Mark W
Thông tin nhan đề:	Relationship selling
Xuẩt bản,phát hành:	US. Mc Graw Hill 2008
Mô tả vật lý:	446p.
Từ khóa:	Business. Client. Sell

008    ##    110923s vm a 000 0 vie d

041    ##    $aeng

044    ##    $aUS

100    1#    $aJohnston, Mark W.

245    00    $aRelationship selling

260    ##    $aUS.:$bMc Graw Hill,$c2008

300    ##    $a446p.

653    ##    $aBusiness

653    ##    $aClient

653    ##    $aSell

900    ##    0

911    ##    Administrator

925    ##    G

926    ##    0

927    ##    SH:Sách, chuyên khảo, tuyển tập